Copy of New Seller's Guide

"Get the most money for your property in the least amount of time."

SELLER GUIDE

PRESENTED BY: KYMBERLY CLEM

eXp Realty

2024

edition

valor homes team

experience

above & beyond service

Kymberly Clem

Choosing to list your home with me guarantees not only a personalized approach to the selling process but also access to innovative marketing strategies and distinctive features designed to elevate your home above the competition. Securing the highest possible return on your property requires partnership with an agent who goes beyond the basics of merely placing a sign in your yard. This guide offers insights into our unique marketing solutions, crafted to highlight your home's best attributes and attract serious buyers willing to pay top dollar.

contents

Our Mission and Core Values

Discussing your needs

Discussing your home

Market Conditions

Organization & Maintenance

Staging

Lockbox & Sign

Online Presence

Photos & Video

Home Description

Flyer

Open House

Pricing

Home Inspection/Appraisal

What People Are Saying

our mission

Our Mission is to use business to improve lives.

This Core Value is in everything we do.

We pride ourselves on Integrity, Respect, Diversity, and Fun.

One family, one story at a time.

Delivering the dream of home ownership to EVERYONE.

our core values

CRUSH IT: We are committed to excellence and embrace change.

COMMUNICATION: We seek to understand and communicate clearly.

INTEGRITY: We always choose to do the right thing and operate professionally.

OWN IT: We operate at a high level of accountability, taking full ownership at all times.

GRIT: We persevere in our efforts no matter the obstacle with a high sense of urgency and always keep the team and clients top of our minds.

SERVANT LEADERSHIP: We are passionate about giving back to the communities we serve. We never forget to stay HUMBLE!

UNITY: We have fun, encourage and celebrate the journey TOGETHER!

Let's sit down and

understand your needs!

87%

Of all homes sold in 2018 were sold with a real estate agent.

The key to having a lower stress transaction is building good communication methods between you (the seller) and the agent.

Let's discuss:

- Where do you want to move to?

- Why are you moving?

- How long do you have to sell your home?

- What is your budget?

It is important to first understand your needs so we know what you are looking for at the time. As REALTORS®, we will help you achieve your goals in selling your home.

Discussing Your Home

When presenting your home to prospective buyers first impressions are crucial. It is important to put your home in its best light and to create a buzz regarding your home. This can be achieved by improving your home to impress buyers.

There are 3 types of improvements that will impress buyers and help sell your home:

1. Cost effective improvements

2. Upgrades and repairs

3. Reorganization and maintenance

Exterior:

- Fix or replace anything damaged or worn

- New paint or pressure wash

- Fix doorbells

- Clean or paint the front door

- Create curb appeal; freshly cut green grass,

fresh flowers or plants

Interior:

- Fresh new paint

- New flooring

- Carpeting

- Kitchen Appliances

- Light switches

- Upgrade lighting

- Fix or replace cracked molding or floor tiles, leaking taps, and toilets. Loose door knobs, squeaky door hinges,

closets or screen doors that are off their tracks.

- Fix or touch up walls, ceilings, windows, etc.

- Shampoo carpets and rugs, and replace if necessary

Discussing Market

Conditions

Get Comparative Market

Analysis (CMA)

A comparative market analysis (CMA) is a document drawn from a local multiple listing service (MLS) database. To create a CMA, a REALTOR® considers the average price of recently sold, active, and expired listings that are comparable to the home currently being sold by the agent (known in the industry as “comps”). While most often used by seller agents to determine a listing price for a home, CMAs can also be used by buyer agents.

Comparable properties you should incorporate into your CMA include:

- Evaluate Homes That Have Sold, Expired, Have Sales Pending, or Been Listed in the Past 6 Months.

- Evaluate Homes with the Same Number of Bedrooms & Baths

- Evaluate Homes Within Roughly 300 Square Feet of Yours

- Evaluate Homes That Are in the Same Neighborhood

- Evaluate Homes That Are in the Same or Comparable School Zones

- Evaluate Homes with a Similar Lot Size as Yours

- Evaluate Homes That Have Similar Amenities as Yours

Tips for Reorganization & Maintenance

EXTERIOR:

- Mow and rake the lawn. Trim hedges and shrubs, weed and edge gardens.

- Clean sidewalks and driveway, and remove any litter.

- Power wash the porch, deck, and patio.

- Clear out the garage of everything but cars. If yours has become a two-car attic, throw out all unnecessary items, and then thoroughly organize and clean everything that remains.

INTERIOR:

- Clean and tidy the "money rooms", these include the kitchen, master, and family room. These rooms are what buyers mainly look at and can help sell your home.

- Create space by storing all excess furniture.

-Remove all odors and add air freshener, dishes of potpourri, etc for scent.

Staging

Staging displays an appealing, move-in-ready house that elicits an emotional response from the buyer. Updating décor with on-trend, inviting style, especially in living spaces, primary bedrooms, kitchens, and dining rooms, may leave a lasting impression. Buyers will be more committed and may be inclined to increase their offer once engaged, and they may be less likely to alter their minds at the last minute or want concessions.

According to the National Association of REALTORS® 2021 Profile of Home Staging, 82% of buyers' agents stated that staging helped their customers imagine the property as their home.

Lockbox and Sign

- We make sure to keep your home safe with a professional grade lockbox. Only licensed realtors of our association have access to these Bluetooth lockboxes.

- When a realtor enters the property we will be notified.

- In addition, you will be able to approve and deny showings once the realtor has requested a showing online.

- We also send you a sign to put in front of your home to display.

- When prospective buyers are coming to your open house or showings the sign will make sure your house stands out and easy for them to arrive.

Your Home Will Be Featured on 100+ Websites

Zillow, Home Snap, Realtor.com, etc.

The purchasing process has been totally modified in the past. In today's world, searching for a home is primarily reliant on the internet. This is why we use the finest photographers in Kentucky to showcase your home. Once your professional photos and videos are done, we can publish them to our MLS, Zillow, Realtor.com, Trulia, and other websites to ensure the home receives as much exposure as possible!

In addition, when you list with me, your property will be displayed on all of my social media sites, ensuring that it receives even more exposure. Almost everyone nowadays uses social media! This is why we believe it is critical to use good social media marketing to sell your home.

Schedule Photos and Video

A high-quality, professional photographer is essential for selling every home.

Buyers can be turned off by not using professional photos and videos which will cause them to lean toward homes with great pictures.

Even using drones can help give a new perspective to buyers viewing homes.

** Key takeaway- Make sure to have great photos and videos for Zillow, Realtor.com, Trulia, and many more. We will also showcase your home on social media, including Facebook, Instagram, YouTube, and others. After all, this is your biggest investment!

Creating the Best Listing Description

When creating the listing description for the multiple listing service (MLS), I love having sellers complete my property features sheet. This is used for multiple purposes.

1. Help me create the best listing description for the property. I know the stats of your home, but you know all the special reasons potential buyers will love the home.

2. Placing it in the welcome presentation for buyers to see what you love most about your home and you took the time to handwrite on the property features sheet. It's emotional for buyers purchasing their new home, and we want to give them all the reasons why your home is special.

Property Flyers

Our marketing efforts don't just stop online. We'll create beautiful flyers, customized to the detail of your home, market them to neighbors, and reach out to neighboring cities to land the perfect buyer. Whether we sell to someone local, or someone moving here from out of state, we take the steps to get as many eyes on your home as possible.

The more interest your home gets, the better the sales price, and contract details can end up being more negotiable.

In addition, we like to have a welcome presence in the home for potential buyers. This presentation includes the MLS listing for reference also all the upgrades/features of the home.

Open House

Open houses are a phenomenal way to generate foot traffic into your home, give potential buyers an overview of all its unique features, and allow them to fall in love with it in person.

Once the property is LIVE we will prepare an open house for potential buyers. Our feedback forms allow us to capture the info of each potential buyer and gain insight into what they think of your home. We can then follow up with each visitor to see if they are ready to make an offer, and we can get your home sold.

Here are some tips to make sure your house can shine at its open house:

- Ideally, pets should be unseen. Pet areas should be clean and odor-free; not everyone may share your love for animals and some may be allergic to them.

- Bake cookies or put a pan of cinnamon in the oven to create a warm and inviting aroma.

- Lock away and hide all cash, jewelry, small valuables, and prescription drugs, if applicable.

- You should be absent so buyers feel comfortable making comments.

Benefits of Proper Pricing

Faster Sale: The proper price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurances, and other carrying costs.
Less Inconvenience: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time.
Increased Salesperson Response: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.
Exposure to more prospects: Pricing at market value will open your home up to more people who can afford it.
Better response from advertising: Buyer inquiry calls are more readily converted into showing appointments when the price is not deterrent.
Higher offers: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great value.
More money to sellers: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

Drawbacks of Over Pricing

Reduces activity: Agents won't show the property if they feel its priced too high
Lower advertising response: Buyer excitement will be with other properties that offer better value.
Loss of interested buyers: The property will seem inferior in amenities to other properties in the same price range that are correctly priced.
Attracts the wrong prospects: Serious buyers will feel that they should be getting more for their money.
Helps the competition: The high price makes the others look like a good deal.
Eliminates offers: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property.
Causes appraisal problems: Appraisers must base their value on what comparable properties have sold for.
Lower net proceeds: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.

Couple Things to Expect After Going Under Contract:

Meet Appraiser at Property

As your realtor I will do the following:

1. Schedule an appointment with the appraiser

2. Meet the appraiser at the property with the sales contract and comps

3. Answer any questions or concerns with the property

Reviewing Inspection Requests

-After the buyer has an inspection done if they are requesting repairs they will present to us a repair request form along with the inspection reports.

- They will either send in a request for certain items to be repaired or request for a credit at closing. This will be applied towards their closing costs and/or down payment.

- These items need to be completed and re-inspected prior to closing. This is a cost for the buyer.

What People Are Saying!